The Rubik’s Cube has 43,000,000,000,000,000,000 possible combinations...   and one solution.


So, yeah, a solved cube deserves respect. But if left unscrambled, that’s a universe of wasted possibility.


The antidote? Flipping the switch—from solving to playing. From I've been here before to I've never seen this before. From déjà vu to vujà de.

VU JA DE exists to scramble “solved” arrangements of cultural material. Like the 43 quintillion permutations of the Rubik's Cube, these stories are starting points, not resolutions.

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