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The Rubik’s Cube has 43,000,000,000,000,000,000 possible combinations...       and one solution.


It's easy to appreciate the puzzle in its solved form: a universe of possibility reduced to six harmonic faces. But leaving it solved would squander all that potential.

VU JA DE exists to scramble “solved” arrangements of cultural ephemera. To flip the switch from solving to playing. From I've been here before to I've never seen this before. From déjà vu to vujà de.


Like the 43 quintillion permutations of the Rubik's Cube, these stories are starting points, not resolutions. They're not made for an algorithmic feed or a distracted scroll, which is why they come to your email. Explore on your own time, at your own pace, with nobody trying to sell you something in the process.

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